Premier Mounts Monetizes Ride Queues for Cedar Fair Amusement Parks

“What we liked about Premier Mounts was their commitment to working with us across the total lifecycle of the project,” said Rusty Wagner, Sr. VP of Sales, Reflect Systems, “We need that kind of partner, especially for the large-scale systems we put into place. The mount is a deceptively small part of the whole package, but it’s actually essential for success in technical and business terms.”

When Cedar Fair wanted to make profitable use of its ride queue spaces, they turned to Reflect Systems, a national full-service provider of out-of-home digital media solutions, and Premier Mounts, a trusted advisor for AV mounting solutions. A preliminary consultation revealed that Cedar Fair could monetize its queue areas by displaying a stream of advertising and park-related promotions to guests waiting for rides.

In addition to generating revenue, a pervasive digital signage program would entertain guests during wait times and enable park managers to promote under-served venues in real time. As Reflect and Premier Mounts worked with Cedar Fair to map out this ambitious outdoor digital signage program, it became evident that they would require a custom mounting solution that greatly reduced installation time, for the hundreds of 50” LCD displays that would be installed on site.

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