It’s so great to see how more and more cinemas around the world are embracing the all-laser concept! The latest cinema chain to go all-Barco laser is MBO – the largest cinema player in Malaysia. Recognizing our leading position in cinema projection, MBO’s new landmark cinema complex in Kuala Lumpur– opening February 2017 – will feature one ultra-bright Barco flagship laser projector (DK4K-30L) and nine of our laser phosphor projectors (DP2K-15CLP). And that’s not all …
Big player in Malaysian cinema
MBO Cinemas of Malaysia owns and operates ten theater complexes across the country. It has now identified Barco as its projection partner of choice for its two newest theaters. The choice isn’t based simply on the unbelievably bright and lifelike picture quality that our laser projectors offer. MBO will collaborate with Barco to ensure that its cinemas are also future-proof installations with minimized carbon footprints and extremely low maintenance costs.
Perfect combination of benefits
MBO selected Barco specifically because our solutions will help to significantly streamline its operations, cutting costs, minimizing required training and simplifying processes. The Malaysian cinema leader has also been impressed by our track record of boosting attendance and the value of cinema experiences, allowing companies to take advantage of both increased sales and higher ticket prices.
More projects on the horizon
With its newest theater complex set to open in February 2017, MBO has already invested in ten extra Barco flagship laser and laser phosphor projectors, which will be installed in a complex that has yet to be built. While MBO is eagerly anticipating the grand opening of its Kuala Lumpur theater – just in time for the summer blockbuster season – we are looking forward to a long and prosperous partnership!