Barco

             Kortrijk, Belgium, 21 June 2016 – Digital cinema leader Barco is proud to announce that the world’s biggest shopping mall – The Dubai Mall – will soon feature the largest cinema complex in the world powered exclusively by Barco Flagship Laser projectors. Committed to offering its audiences a truly exceptional movie-going experience, Reel Cinemas will fit each of the 22 theaters at its multiplex at The Dubai Mall with top-of-the-range Barco Flagship Laser projectors. In addition, the cinema will feature a Barco Escape installation – another first in the Gulf region.

Bringing the cinema experience to new heights
All the existing 22 digital cinema projectors at Reel Cinemas, The Dubai Mall will be replaced by Barco’s Flagship RGB Laser projectors (21x DP4K-22L; 1x DP4K-30L). Maitha Al Dossari, CEO of Emaar Entertainment LLC, the owners of Reel Cinemas: “Over the past few years, Reel Cinemas has grown steadily, underpinned by our mission to provide exceptional movie-going experiences that delight, inspire joy and surpass expectations. We strive to continually enhance our customers’ experiences and our vision is to seek out advanced technologies that help us to do that. Our partnership with Barco, the technology leader in this field, is testament to that commitment. Barco’s Flagship Laser projectors are leading the market; the image quality is truly amazing, bringing the action on the big screen to life like never before. We are very proud that all our theaters in Reel Cinemas, The Dubai Mall will feature these projectors, making it the world’s largest cinema that provides moviegoers with the ultimate picture quality on every single one of its screens. We are also excited that one ofthe theaters in Reel Cinemas, The Dubai Mall is set to be equipped with the revolutionary Barco Escape format screen; offering cinemagoers 270 degrees of action and assuring a totally immersive experience for our audience.”

The ultimate cinematic viewing experience
“Reel Cinemas has taken a giant leap forward, bringing The Dubai Mall multiplex into a new era,” says Stijn Henderickx, Vice President Cinema for Barco. “Flagship Laser enchants movie audiences all over the world thanks to its high brightness, deep contrasts and fantastic, lively colors. I’m sure that the perceptive public at The Dubai Mall will appreciate the ultimate image quality of Flagship Laser and return to Reel Cinemas for this extraordinary experience, over and over again. Barco Escape, our multi-screen, panoramic movie format will further push the boundaries of traditional cinema and put the Reel moviegoers into the action like never before.”

Make cinema exhibition history
Barco Gold Partner CineTech Middle East JLT will take care of the installation. CineTech is the leading cinema and multi-function auditorium solutions provider for the Middle East and Africa regions. Managing Director Peter Khamas: “We have already installed Barco technology in numerous other chains and are extremely honored to help make cinema exhibition history by delivering the largest all-Flagship Laser install in the world. Time and again, both our clients and cinema visitors are stunned by the immersive cinema experience that Barco’s Flagship Laser technology offers.”

About Emaar Entertainment
Emaar Entertainment is a leading operator of exceptional experiences that bring delight, enrich lives and ‘inspire joy’ for all. Defined by pioneering attractions that are unique and transcend just entertainment or leisure, Emaar Entertainment focuses on delivering top-quality entertainment, led by unmatched industry expertise.
Emaar Entertainment today manages a world-class portfolio of attractions that delight millions of customers. Driving the entertainment and leisure operations at all mall developments under Emaar Malls (DFM: EMAARMALLS), Emaar Entertainment is credited with developing and managing some of Dubai’s most- visited leisure attractions.
In The Dubai Mall, Emaar Entertainment showcases the immensely popular KidZania®, SEGA Republic, Dubai Ice Rink and Dubai Aquarium & Underwater Zoo. Another leisure attraction by Emaar Entertainment is the family-friendly Njoi at Dubai Marina Mall. Emaar Entertainment also developed and manages the 22-screen Reel Cinemas at The Dubai Mall; the first ‘Premier’ Reel Cinemas Cineplex at Dubai Marina Mall; the trendy Reel Cinemas at The Beach; and the luxury Reel Cinemas Cineplex at City Walk.

About Barco
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euros in 2015.

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